Friday, September 22, 2006

This is a MUST Read

As you probably know, Apple’s been in the news quite a bit lately. (That’s “lately,” as in, “pretty much every other month for the last five years.”)
Nowadays, Apple is a media darling. The critics like the company’s direction, and so does Wall Street.
But it wasn’t always so. This summer marked the tenth anniversary of Apple’s lowest point–a time in 1996 when the company’s profits and products were hitting bottom. (Steve Jobs’s return to the company he founded was still a year away.)
Not only was Apple NOT a media darling, it was the dog the media loved to kick. The analysts and columnists were amazingly confident that Apple would not live out the year, let alone the decade.
With a little help from the Lexis-Nexis database of all articles from all major publications, it’s my pleasure to present, for your nostalgia pleasure,
some of their predictions from ten years ago:

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